Monthly Archives: October 2014

Image Products & Product Images

Image Products & Product Images‘ is a continuous archival project and as such is an essential working tool of a wider ranging art project: ‘10 Years in September‘. I have been working on the latter for several years and the project originally dates back to 2001, when a seemingly random recording was retrieved, involving an undisclosed amount of Spanish Pesetas, which changed hands in Barcelona on the 22 of September 2001, being captured at precisely 15:17:28 hrs local time.

the original recording that taken in Barcelona on the 22 of September 2001

the original recording that was taken in Barcelona on the 22 of September 2001

This first recording formed the basis for further recordings and images, with an initial series retrieved across 6 European cities – towards the end of 2001 – and after that mainly in London, England, until about the end of 2004. In the following years the material was gathering dust in an unknown location until autumn 2010, when some of the images appeared in New York City. About one year later, and exactly ten years after the original recording – at precisely 15:17:28 hrs local time on the 22 of September 2011 – the original place of occurrence was revisited and the attempt was made to capture the exact moment in time via image retrieval.

an attempt is made to capture the 'moment' exactly ten years later at precisely the same location

an attempt is made to capture the ‘moment’ exactly ten years later at precisely the same location

The revisiting of this moment and the hence retrieved images triggered a new process of image propagation, that can be described as follows:

‘Just as genes propagate themselves in the gene pool by leaping from body to body via sperms or eggs, and memes propagate themselves in the meme pool by leaping from brain to brain, via a process which, in the broad sense can be called imitation, so images propagate themselves in the image pool by leaping from screen to screen via a process which, in the broad sense, can be called association.
Given the right conditions, replicators automatically band together to create systems, or machines, that carry them around and work to favour their continued replication. If an image is to dominate the attention of a screen, it must do so at the expense of rival images. Selection favours images that exploit their cultural environment to their own advantage. This cultural environment consists of other images, which are also being selected. The image pool therefore comes to have the attributes of an evolutionary stable set, which new images find hard to invade.’

double page spread of 'Image Products & Product Images' with a selection of retrieved images

double page spread of ‘Image Products & Product Images’ with a selection of retrieved images

In purely practical terms, ‘Image Products & Product Images‘ serves as a continuously evolving image archive, providing the basic pool of images, out of which images can then be seleced for further creative exploration.
Most of my recent projects have been based on various selections of this main image pool. These include projects that I have undertaken on my own, such as ‘The Nostalgia Machine’ or ‘Surreal Business Cycle (prototype #1)’, as well as collaborative projects, whereby other artists select an image from the pool to base their own artistic engagement on, which is then integrated in a collaborative artistic experiment. A recent example of this type of collaboration is ‘Project A19’, which I worked on with visual artist Julien Thomasset.

The full pool of retrieved images and a preliminary favoured selection are presented in the booklet ‘Image Products & Product Images‘, which can be downloaded here.

If you are an artist of any kind, scientist or writer, and would like to base a project of your own on any image from this pool, please download the booklet, choose your image (refer to letter and number grid) and get in touch with me:

Rupert Jaeger
+44 (0)751 233 1561
contact@rupertjaeger.com

Please note that images already chosen are market with a small red cross in the lower right corner of each image

© by Rupert Jaeger, all rights reserved